A-Priori is an Omaha based menswear shop with a curated assortment of globally imported brands. Bled™ extended their brand language to encompass their community driven "activations": FLASH-DRIVE, an experimental and collaborative DJ series; FOOD-FOR-THOUGHT, a talk-driven event with exclusive guests; and FOOT-PRINT, a series of community hikes across the Midwest.

Our process led us to develop a flexible system for each activation built around three simple shapes: the circle, triangle, and rectangle. These forms respectively reference a vinyl, a cloth, and a trailhead sign. Each shape is paired with a unified monospaced typography style, creating consistency while allowing space for individual identity through distinct photography, material, and context. These activations remain anchored to A-Priori's identity as a sensitive extension of its existing language.

This work continues to evolve in step with the fast-moving storefront, guided by Trey Mathews, Lead Creative at A-Priori. Who oversees all creative output across the store’s physical location, digital presence, and partner collaborations.